About

About Geogrify

Geogrify (pronounced gee-OG-ruh-fye) is a niche form of consultancy that bridges the realms of social science, information technology and creative media arts. Our primary mission is to maximize the geographic distribution of your digital content while minimizing the potential geopolitical and cultural impacts that may arise in the local market. This is achieved through both high-level content culturalization strategies as well as hands-on content review services.

Originally launched in 2005 as Englobe Inc. but reconfigured and relaunched in early 2013, Geogrify applies its unique subject-matter expertise to any business, any locale, and any type of content. Specialties include content-intensive products such as video games, web services, reference information and cartographic content. Geogrify’s knowledge is applicable to everything from top-level corporate strategy, public relations, and marketing to hands-on content design, development, and testing. In short, we act as your creative partner throughout the product’s life-cycle, helping to develop content that will not only avoid local market complications but potentially enhance the local experience.

About Kate Edwards, M.A., CGeog – Founder & Principal Consultant

While many people know of Kate Edwards from her most recent role as the Executive Director of the International Game Developers Association (IGDA) from 2012 to 2017, she has been the Founder and Principal Consultant of Geogrify, a Seattle-based consultancy for content culturalization, since 2005. Kate is a unique hybrid of an applied geographer, writer, and content culturalization strategist with a passion for global cultures and creative media technologies, and a proven track record of being an effective and vocal advocate. With broad experience in the fields of geography, cartography, geopolitics and cross-cultural issues, Kate is a recognized thought leader in applying this knowledge to ‘real world’​ business solutions and problem solving, particularly in the information industry as related to representation, content management, and cross-cultural impacts of information and globalization.

As Microsoft’s first Geopolitical Strategist in the internal Geopolitical Strategy team she created (’92-’05) and now as an independent consultant in her own company Geogrify, she pioneered the field of content “culturalization”​ to identify geopolitical and cultural risks and opportunities in digital content of all types. During her time at Microsoft and since, she’s worked on many game franchises, including Halo, Fable, Age of Empires, Dragon Age, Modern Warfare, Mass Effect and many others. And she continues to provide non-game culturalization services to a variety of companies. Beyond her interest in helping companies maximize the value of geopolitical and cultural subject-matter expertise, Kate is also passionate about improving geographic literacy in the U.S. and beyond.

  • B.A and M.A. degrees in Geography, Certificate in Cartography, Ph.D Candidate in Geography (University of Washington, Seattle).
  • Nearly 30 years experience as a private sector Geographer, Cartographer, Geopolitical & Cultural Strategist, Consultant and Instructor.
  • 23 years experience in the video game industry as a Geographer and Culturalization Strategist.
  • 13 years with Microsoft as a Geographer and its Senior Geopolitical Strategist, a new type of position within the unique Geopolitical Strategy team she created and managed.
  • 6 years with Google as an external Consultant and Geopolitical Strategist to help create their geopolitical team and perfect their practice of cartographic domain tailoring.
  • Architect of the Geopolitical Quality Review process for Microsoft and its implementation company-wide, affecting products such as the Microsoft Studios, Windows, Office, MSN and many others. Kate provided content review and consultation on a wide range of business issues: business productivity and consumer products, marketing and PR issues, legal and corporate diversity, government engagement. She was also directly responsible for providing a geopolitical review across all products – including almost every Microsoft 1st, 2nd and 3rd party PC and Xbox game between 1995 and 2005.
  • Awarded Chartered Geographer status (CGeog) by the Royal Geographical Society (UK) in 2004.
  • Speaker and/or participant at numerous conferences, such as: AAG, BRIT, DiGRA, GDC (SF, Austin, Canada, China), IBRU, IGU, Nordic Game, MIGS, PAX (Prime & East), Reboot, Singapore TGCC, Tokyo Game Show; also a frequent speaker at universities and local venues.
  • Steering Committee Member for several conferences, including: IGDA Summit (2012), Localization World (2012) and Media Across Borders (2012).
  • Co-organizer of the Game Localization Summit at GDC (SF) from 2008 to 2013.
  • Senior Advisory Council member for Business for Diplomatic Action from 2005 to 2010 (the BDA was discontinued in 2010).
  • Regular columnist for MultiLingual Computing magazine since 2005 (column entitled “Off the Map”).
  • Founder and Chair of the Game Localization Special Interest Group within the IGDA from June 2007 to December 2012.
  • Board of Directors Member for the IGDA Seattle Chapter from 2010 to 2012.
  • Advisory Board Member for the AAG’s EDGE Project from 2010 to 2012.
  • Awarded the 2011 MVP Award from the International Game Developers Association in March 2011.
  • Fortune magazine named her as one of the “10 most powerful women” in the game industry in October 2013.
  • GamesIndustry.biz as one of their six People of the Year in the game industry in December 2014.
  • Served as the Executive Director of the International Game Developers Association from 2012 to 2017.

 

Professional Memberships:

  • Academy of Interactive Arts and Sciences – AIAS
  • Association of American Geographers – AAG
  • American Geographical Society – AGS
  • Digital Games Research Association – DiGRA
  • International Game Developers Association – IGDA
  • North American Simulation and Gaming Association – NASAGA
  • National Council for Geographic Education – NCGE
  • Royal Geographical Society (UK) – RGS

Click here to view Kate’s LinkedIn profile and her numerous recommendations from past and present colleagues.