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About

Geography meets culture meets games.

The Company

About Geogrify

Geogrify (pronounced gee-OG-ruh-fye) is a niche form of consultancy that bridges the realms of social science, information technology, and creative media arts.

Originally launched in 2005, Geogrify applies its unique subject-matter expertise to any business, any locale, and any type of content.

In short, we act as your creative partner throughout the product's life-cycle, helping develop content that will not only avoid local market complications but potentially enhance the local experience.

Kate Edwards, Founder of Geogrify

Kate Edwards

M.A., CGeog · Founder & Principal Consultant

About Kate

Kate Edwards is a geographer and leading expert in content culturalization with over two decades of experience in the games and technology industries.

Kate served as Executive Director of the International Game Developers Association (IGDA) from 2012 to 2017, where she championed diversity, inclusion, and ethical development practices across the global games industry.

Holding a Master of Arts degree in Geography from the University of Washington and a Chartered Geographer designation from the Royal Geographical Society, Kate brings a uniquely rigorous academic grounding to her work.

Former Executive DirectorIGDA (2012–2017)
M.A. GeographyUniversity of Washington
Chartered GeographerRoyal Geographical Society
Co-founderGlobal Game Jam
Work with Kate
Our Impact

Two decades of cultural intelligence.

From indie studios to the world's largest publishers, Geogrify has worked across every genre, platform, and territory — building a body of experience that no single in-house team could replicate.

Our work spans more than 100 titles and 70 countries, delivered through a combination of deep geographic expertise, network of regional specialists, and a proprietary methodology built and refined over 20 years of practice.

See Our Services
20+Years in games & culturalization
70+Countries and cultures assessed
100+Titles across console, PC & mobile
Beyond Consulting

Projects & initiatives

Community

Global Game Jam

Kate co-founded the Global Game Jam, now the world's largest annual game creation event. Each January, tens of thousands of developers across hundreds of sites on every continent come together over 48 hours to make games around a shared theme.

It is the most tangible demonstration of what the global games community can accomplish when it collaborates across cultures, time zones, and disciplines.

Visit globalgamejam.org →
Travel & Games

SetJetters

SetJetters is Kate's initiative connecting video game geography with real-world travel. It invites players to visit the real locations that inspired the games they love — bridging digital worlds and physical places, and celebrating the geographic richness embedded in games as a creative medium.

Learn more →
Advocacy

Diversity Initiatives

Throughout her tenure at the IGDA and beyond, Kate has been a vocal advocate for diversity, equity, and inclusion in the games industry — speaking on representation in games, safety in online communities, and the business case for building diverse development teams.

See talks & writing →
Trusted By

Our clients

MicrosoftXbox Game Studios ValveElectronic Arts 2K GamesWarner Bros. Games UbisoftRockstar Games BioWareDeNA ZeniMaxKing AmazonNational Geographic Society

Ready to work with Kate?

Let's talk about your project and how culturalization can make the difference.

Get in Touch